H&M Bellevue Square Grand Opening

Nov 5

Overview

For the grand opening of the brand-new H&M Bellevue Square location, H&M partnered with Fancy Booth and Starkman Associates to create a memorable, on-brand guest experience that blended classic photobooth nostalgia with modern digital sharing. The objective was clear: enhance the launch day excitement, drive social engagement, and deliver a seamless, aesthetically on-brand activation.

The Challenge

H&M wanted more than a standard photo booth.
They needed:

A custom installation that matched the brand identity and high-end feel of the Bellevue Square launch.
A digital guest experience that was quick, intuitive, and shareable.
Consistency with brand guidelines, including approved messaging, hashtags, and design assets.

The design and installation turnaround timeline was tight, and the activation required coordination with venue logistics, store setup crew, and production team.

Our Solution

Fancy Booth partnered with Starkman Associates (event production and environment design) to engineer a fully custom booth installation.

✅ 6x6 Custom Enclosure:
A red pipe-and-drape booth designed to feel like a private, classic photobooth moment, elevated with modern lighting and a clean, high-end look.

✅ Branded Digital Output:
Guests received their images instantly via text message with:

Branded photo overlay (H&M approved)
Pre-approved messaging
On-brand hashtags to encourage social sharing

Results

🔥 600+ digital photos delivered in one day
Each photo represents a person interacting with the brand in a tangible, sharable, memorable way.

⚡ High throughput during a continuous guest line
The booth kept up with constant foot traffic without sacrificing quality.

📱 Social engagement + brand visibility
Custom messaging and hashtags encouraged event-wide sharing.

🎯 Aesthetically on brand
Every detail—from the red enclosure to the text message copy—matched the H&M brand playbook.

📸 Professional Image Quality (without slowing the line):
Studio lighting, a streamlined capture flow, and fast wireless delivery kept the experience effortless and premium.